About me

Product leader. Builder. Coach.

I lead at the intersection of human intent and machine intelligence. 15 years building and scaling consumer platforms across Southeast Asia and emerging markets — from co-founding startups to leading product organisations serving millions.

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Experience
15+ years
Roles
VP Product, Coach, 3x Founder
Domains
AI, Product, Growth, Mental Health
Region
Singapore-based (global)
Protik Roychowdhury

My story

I'm VP Product at Intellect, where I lead product, design, content, localisation, and AI for a regulated, multi-tenant enterprise health platform serving 4M+ users across APAC, ANZ, China, and Latam. I drove enterprise revenue to $20M ARR by pivoting the business from a consumer app to a complete B2B2C care ecosystem — configurable compliance, multi-market deployment, and cross-border infrastructure.

My career spans enterprise B2B SaaS, two-sided marketplaces, high-stakes regulated technology, and consumer super-apps. As a three-time founder, I know firsthand the exhilaration and the grind of building something from nothing. I've taken products from zero to one, scaled teams across geographies, and navigated everything from seed rounds to public-company growth targets.

My expertise centres on the orchestration of complex technology and human intent — leveraging advanced machine-learning models, deep personalisation frameworks, and behavioural data systems to scale high-utility digital platforms that deliver verifiable business value.

Outside of product, I'm an ICF-certified career coach. I work with PMs, founders, and leaders who want a structured, empathetic partner to help them navigate career transitions, scale their impact, and lead with clarity.

Areas of expertise

AI Product Management Marketplace & Supply-Demand Platform Products Product Strategy Product-Led Growth Personalisation at Scale Mental Health Technology Conversational AI Human-Centred Design Cross-Border Localisation Team Scaling (20+) 0-to-1 Products Startup Founding & Exits Executive Coaching (ICF) Regulated Technology Behavioural Science
The journey

From marketplaces to AI and mental health

2022 — Present
VP Product at Intellect: Architecting Strategic Intent
2022 — Present
AI Mental Health Leadership

Leading product, design, content, localisation, and AI for a highly-regulated, multi-tenant enterprise SaaS platform — 4M+ users across APAC, ANZ, China, and Latam. Built configurable compliance frameworks, cross-border deployment infrastructure, and enterprise billing systems.

  • Scaled product org from 3 to 20+
  • Drove enterprise revenue to $20M ARR (B2B2C pivot)
  • Shipped GenAI features: triage, session prep, treatment plans
  • Co-authored 3 academic papers on AI safety in mental health
  • Built multi-market operating model across different maturity stages
AI & Humanity The Echo Chamber Personalisation
2019 — 2022
Principal PM at Grab: Scaling Beyond Coordination
Growth, Engagement & Loyalty · Driver Rentals
Growth Personalisation Operations

Consumer Growth (GEL) and Driver Rentals across SE Asia's leading superapp ($3.8B+ revenue).

  • Increased ARPU by 2% via personalisation and gamification
  • Boosted onboarding success by 15pp (to 94%)
  • Unlocked $2.5M in ad revenue and $1.4M via merchant discovery
  • Led Rentals for 30K+ vehicles, $4.5M cost savings, 35% reduction in invoice ageing
2018 — 2019
Group PM at Fabelio: Org Build and Commerce
First senior product hire, reporting to CEO
0-to-1 Org Build Commerce

First senior product hire, reporting directly to CEO. Built the product org from scratch.

  • Set up three product pods with OKRs and delivery rituals
  • Increased showroom conversions by 18pp and NPS by 2 points
2016 — 2018
PM at Ola: Integrity at Scale
First PM for Rentals business unit
Fraud Driver Economics Rentals

First PM hired for the rentals business unit at India's largest ride-hailing platform.

  • Reduced monthly revenue leakage by INR 9.7M via fraud tracking
  • Improved driver earnings by 12% through incentive redesign
2015 — 2016
PM at Exotel: Post-Acquisition Growth
Cloud telephony platform
Cloud Telephony SMB

Joined Exotel following the acquisition of Croak.it!. Product role at India's leading cloud telephony platform, working on adoption and growth across SMBs and enterprises.

2015 — 2016
Founder of Athlete Diaries: Athlete Voices
India's version of The Players' Tribune
Founder Media Sports

Founded India's version of The Players' Tribune — a platform giving athletes a direct voice to share their stories. Built with IIT-KGP batchmates. Featured in Financial Express.

2012 — 2015
Co-founder & CPO of Croak.it!: The Intuition of 0 to 1
Voice social app · Acquired by Exotel
Founder Voice Social

Voice-based social media app — grew to 1M recordings and 200K downloads. Raised Seed and Series A. Acquired by Exotel in 2015.

  • Apple App Store Top 10 (Education)
  • Featured in YourStory, Economic Times, Tech in Asia, Inc42
2009 — 2011
Founder of Bhalu.com: Where It Started
Hyperlocal task marketplace
Founder Hyperlocal Marketplace

Built in college at IIT Kharagpur. A hyperlocal task marketplace where anyone could post odd jobs — from fixing a ceiling fan to getting a late-night delivery — and anyone else could fulfil them.

2007 — 2011
B.Tech at IIT Kharagpur: The Foundation
Metallurgical & Materials Engineering
Engineering

Metallurgical & Materials Engineering. Where the entrepreneurial bug bit — built my first products on campus and never looked back.

Career span
Intellect Grab Ola Fabelio Exotel IIT Kharagpur | Economic Times Business Standard Inc42 e27 YourStory Financial Express Tech Wire Asia Tech in Asia Martechvibe
Recognition

Credentials and press

ICF Certified Coach

Accredited by the International Coaching Federation — the global gold standard for professional coaching.

IIT Kharagpur Alumnus

B.Tech in Metallurgical & Materials Engineering from one of India's premier engineering institutes.

Featured in

YourStory Economic Times Tech in Asia Financial Express MobiHealthNews e27 Inc42 Martechvibe
Advisory

Beyond the day job

Angel Investing & Advisory

I selectively advise and invest in early-stage startups at the intersection of health, AI, and consumer products — particularly in Southeast Asia and India.

Mentoring

Active mentor for aspiring and early-career product managers. Regular speaker at product communities and university programmes across APAC.

Open to Board Roles

Interested in advisory board or independent board positions in health tech, AI, and consumer product companies. Reach out →

FAQ

Frequently asked questions

About Protik

Protik is a product leader and ICF-certified coach with 15+ years experience scaling products across Grab, Ola, Intellect, and Fabelio. He specializes in AI-driven platforms that deliver measurable outcomes.

He is VP of Product at Intellect, leading product, design, and AI for Asia's largest mental health platform — 4M+ users across APAC, ANZ, China, and Latam.

Mental health tech, mobility, e-commerce, fintech, and marketplace platforms — across Intellect, Grab, Ola, Fabelio, and multiple startups.

Product strategy, AI, AI in mental health, product leadership, personalisation at scale, growth engineering, coaching and mentorship, globalisation and localisation, and outcomes-driven product development.

Work with Protik

Book 1:1 coaching sessions, invite him to speak at your event, or reach out for product advisory. Visit the coaching page or contact page to get started.

See Media for preprint papers, talks, podcasts, and press coverage.

Background & Credentials

Singapore, partnering with teams globally.

ICF-certified coach and Standard Mental Health First Aider; ongoing CPD in AI, leadership, and product strategy.

Yes — Croak.it! (voice social app, acquired by Exotel, App Store Top 10), Athlete Diaries (sports media platform for first-person athlete stories), and Bhalu.com (hyperlocal task marketplace built in college at IIT Kharagpur).