15 years of building products.
Enterprise SaaS, fintech, marketplace, and consumer platforms — from co-founding startups to leading product organisations at Grab, Ola, and Intellect. Three-time founder, one exit.
I'm VP Product at Intellect, where I lead product, design, content, localisation, and AI for a regulated, multi-tenant enterprise SaaS platform serving 4M+ users across APAC, ANZ, China, and Latam. I drove enterprise revenue to $20M ARR by pivoting the business from a consumer app to a complete B2B2C care ecosystem — configurable compliance, multi-market deployment, and cross-border infrastructure.
My career spans enterprise B2B SaaS, two-sided marketplaces, high-stakes regulated technology, and consumer super-apps. As a three-time founder, I know firsthand the exhilaration and the grind of building something from nothing. I've taken products from zero to one, scaled teams across geographies, and navigated everything from seed rounds to public-company growth targets.
Most of my work involves figuring out how to make ML and personalisation actually useful at scale — matching people to the right care, pricing rides correctly, detecting fraud before it costs millions.
Outside of product, I'm an ICF-certified career coach. I work with PMs, founders, and leaders who want a structured, empathetic partner to help them navigate career transitions, scale their impact, and lead with clarity.
Career timeline
Leading product, design, content, localisation, and AI for a highly-regulated, multi-tenant enterprise SaaS platform — 4M+ users across APAC, ANZ, China, and Latam. Built configurable compliance frameworks, cross-border deployment infrastructure, and enterprise billing systems.
- Scaled product org from 3 to 20+
- Drove enterprise revenue to $20M ARR (B2B2C pivot)
- Shipped GenAI features: triage, session prep, treatment plans
- Authored 3 academic papers on AI safety and LLM evaluation (bias across nine LLMs, risk-detection protocols, provider quality frameworks)
- Built multi-market operating model across different maturity stages
Consumer Growth (GEL) and Driver Rentals across SE Asia's leading superapp ($3.8B+ revenue).
- Increased ARPU by 2% via personalisation and gamification
- Boosted onboarding success by 15pp (to 94%)
- Unlocked $2.5M in ad revenue and $1.4M via merchant discovery
- Led Rentals for 30K+ vehicles, $4.5M cost savings, 35% reduction in invoice ageing
First senior product hire, reporting directly to CEO. Built the product org from scratch.
- Set up three product pods with OKRs and delivery rituals
- Increased showroom conversions by 18pp and NPS by 2 points
First PM hired for the rentals business unit at India's largest ride-hailing platform.
- Reduced monthly revenue leakage by INR 9.7M via fraud tracking
- Improved driver earnings by 12% through incentive redesign
Joined Exotel following the acquisition of Croak.it!. Product role at India's leading cloud telephony platform, working on adoption and growth across SMBs and enterprises.
Founded India's version of The Players' Tribune — a platform giving athletes a direct voice to share their stories. Built with IIT-KGP batchmates. Featured in Financial Express.
Voice-based social media app — grew to 1M recordings and 200K downloads. Raised Seed and Series A. Acquired by Exotel in 2015.
- Apple App Store Top 10 (Education)
- Featured in YourStory, Economic Times, Tech in Asia, Inc42
Built in college at IIT Kharagpur. A hyperlocal task marketplace where anyone could post odd jobs — from fixing a ceiling fan to getting a late-night delivery — and anyone else could fulfil them.
Metallurgical & Materials Engineering. Where the entrepreneurial bug bit — built my first products on campus and never looked back.
ICF Certified Coach
Accredited by the International Coaching Federation.
IIT Kharagpur Alumnus
B.Tech in Metallurgical & Materials Engineering from one of India's premier engineering institutes.
Featured in
Angel Investing & Advisory
I advise and angel invest in early-stage health, AI, and consumer startups.
Mentoring
Active mentor for aspiring and early-career product managers. Regular speaker at product communities and university programmes across APAC.
Open to Board Roles
Interested in advisory board or independent board positions in health tech, AI, and consumer product companies. Reach out →
My career has been defined by building products where getting it wrong has real consequences — from marketplace fraud at Ola to clinical safety at Intellect. The through-line is trust: how to build it at scale, how to protect it under pressure, and how to make it a competitive advantage rather than a compliance checkbox.
I believe the best product leaders are defined not by the frameworks they follow but by the judgment they exercise when those frameworks break down. AI has made this more true, not less. The PMs who thrive in 2026 won't be the ones with the tightest processes — they'll be the ones who know when to break them.
As a coach, I bring the same philosophy. I work with PMs, founders, and leaders who want a structured, empathetic partner to help them navigate career transitions and lead with more clarity. I believe everyone has the answers within them — they just need the right questions, frameworks, and space to find them.
Common questions
Protik is a product leader and ICF-certified coach with 15+ years experience scaling products across Grab, Ola, Intellect, and Fabelio. He specializes in AI-driven platforms that deliver measurable outcomes.
He is VP of Product at Intellect, leading product, design, and AI for Asia's largest mental health platform — 4M+ users across APAC, ANZ, China, and Latam.
Mental health tech, mobility, e-commerce, fintech, and marketplace platforms — across Intellect, Grab, Ola, Fabelio, and multiple startups.
Book 1:1 coaching sessions, invite him to speak at your event, or reach out for product advisory. Visit the coaching page or contact page to get started.
Yes — Croak.it! (voice social app, acquired by Exotel, App Store Top 10), Athlete Diaries (sports media), and Bhalu.com (hyperlocal task marketplace built in college).